Couldn't agree more. Your insights connecting Marty's work to AI's impact on Europe's process issues are genuinly wonderful to read. How do you see the outcome-focused model adapting as AI keeps redefining what's possible in product development?
Great question! In my view, the core principles of the product model will remain stable; what's changing is how teams and leaders apply these principles tactically.
Couldn't agree more. Your insights connecting Marty's work to AI's impact on Europe's process issues are genuinly wonderful to read. How do you see the outcome-focused model adapting as AI keeps redefining what's possible in product development?
Great question! In my view, the core principles of the product model will remain stable; what's changing is how teams and leaders apply these principles tactically.
AI will change the "how" across the product development lifecycle: strategic context (I wrote about this in my previous article: https://newsletter.productlab.app/p/strategic-context-in-the-ai-era), research, discovery, delivery, and analytics.
But these are tactics and techniques.
The product model itself will continue to be about:
- The culture and mindset toward building products
- How product strategy is set
- How teams use discovery to find the right solutions
- How teams use delivery to launch reliable solutions at scale