#98: Summer meetups, product f*ck ups, and free drinks inside
Meet the Productlab Conference Main Sponsor: Contentsquare! đ
If youâve ever wondered how to turn user behavior into revenue actions, truly, Contentsquare has the answer. As a global leader in Digital Experience Analytics, Contentsquare empowers product teams, marketers, and businesses to look beyond traditional analytics. Their platform transforms billions of digital behaviors- every click, scroll, and hoverâinto actionable insights. With their intelligent data, you can build deeper customer empathy, prioritize the right product updates, and unlock unprecedented growth.
We are incredibly proud to partner with a team that is redefining how we understand user behavior and build better products.
Ready to level up your product game? Grab your ticket today and join us at the Productlab conference 2026! CODE: 10X10OFF to celebrate!
âď¸ Summer evenings in the city are meant for good company.
Next Friday, weâre converting that summer energy into great product conversations. Weâre putting together a special end-of-month meetup for the Lennyâs Newsletter community, and youâre invited.
Think of it as a relaxed Friday happy hour, but with people who love talking about conversion rates, user behavior, and scaling products just as much as you do. Bring your ideas, your questions, and your friends.
Shoutout to Matic for sponsoring the drinks and keeping us refreshed all evening!
đď¸ 24th of July, 18:30â22:30 CEST
đ The Castle Berlin Mitte, Berlin
đ The product masterclass nobody talks about: Failure
We learn the most not from the shiny roadmaps that went perfectly, but from the features that flopped and the strategies that crashed.
Next week, we are skipping the theoretical advice and diving straight into real-world product f*ck ups. Join us online for an unfiltered conversation with top-tier product leaders who are ready to pull back the curtain on their biggest career missteps.
Who youâll hear from:
Ravi Mehta (Former CPO at Tinder) and Michelle Parsons (Former CPO at Hinge), teaming up with the Dodane do Backlogu team.
Whatâs on the agenda:
Real, unedited stories of product mistakes at scale.
How to actually handle failures when they happen.
A realistic look at the AI landscape (minus the sales pitches).
If youâre tired of the âperfect launchâ narrative and want insights you can actually use, this one is for you.
đď¸ 29th of July, 18:00â19:30 CEST
đ° Product Leadersâ Wisdom
âââââBrought to you weekly by Leila Montazeri
System Dynamics & Context Management for Scalable Growth
Most founders view sports marketing as an expensive vanity project. But there is a smarter path: performance-driven partnerships. This playbook on Henryâs Best Hits breaks down how a tech startup evaluated 10+ leagues to secure a Tier 1 NASCAR deal on their own terms. By leveraging distribution instead of raw cash, they unlocked a masterclass in trust transfer and measurable ROI. Read this to learn how to turn a cold DM into a national brand moment.
Is your AI failing to generate compounding returns? The problem isn't your prompting; itâs a missing context layer. This deep dive from Growth Unhinged explores how growth teams can stop brand drift by building a four-layer AI GTM system using Claude Code. Learn how to architect dedicated context folders that sync with Hubspot and Gong, so your autonomous agents never forget your true ICP and messaging.
AI has supercharged prototyping and documentation, yet fast product initiatives still end up feeling fragmented. Why? Because AI accelerates local tasks but leaves invisible integration work orphaned. Amy Mitchell shares how Builder PMs can prevent end-stage surprises. Discover how to loop in systems thinkers early to manage hidden dependencies and turn fast features into cohesive product growth.
đŞ Open Roles
Brought to you weekly by Alessia Marchiâ
đś Song of the Newsletter
From our DJ Marco DâAvila