#78: Launching WhatsApp group (and Why). PMM? See you this week
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➕ The PM role is changing. Most job descriptions haven't caught up yet. [Why the need for a WhatsApp group]
Dear Community,
Something I’m noticing more and more: hiring managers reaching out looking for a PM profile that doesn’t really have a name yet.
Last week a fintech asked me about someone who knows the space deeply and can move at AI speed. A Series A founder is looking for a person that’s 50% PM, 50% SAP/ERP integration lead. And the “Founder Associate” role keeps popping up — which in practice means a PM who can operate across product, marketing, and ops without needing much structure around them.
These aren’t outliers. The market is shifting, and the people hiring know what they need. The candidates don’t always know how to position themselves for it yet.
So what does this new PM actually look like?
Not someone who adds “AI” to their LinkedIn. Someone who uses AI tools daily to move faster — research, synthesis, prototyping, writing specs. Someone who can go from idea to working demo without waiting for a dev sprint. Who understands enough about how LLMs work to know what to build, what to buy, and what to avoid. Who can define what good looks like for an AI feature and actually test it. Who treats automation as a personal productivity layer, not a future roadmap item.
Basically: less process, more output. Less handoff, more ownership.
Most PMs are somewhere in the middle right now — curious, experimenting, but without a clear picture of what the full transition looks like. And there isn’t one obvious place to figure it out, because everyone is figuring it out at the same time.
That’s why we want to build this group. A place to share what’s working, what’s not, what tools are actually useful, what skills are worth investing in. Not a course, not a newsletter. Just practitioners talking to each other so we all catch up faster on a curated WhatsApp group.
With love,
Daniele - Founder of Productlab
🍺 PMM in the Age of Agentic AI: Get Early or Get Left Behind?
Thanks Vladimir Liashenko for the brilliant idea, we are around 15 joiners for this Thursday.
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